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Virginia Horse Industry Board

Marketing Grant Program

The Virginia Horse Industry Board is excited to announce the opening of Cycle 1 of the 2024 Marketing Grant Program.  The Virginia Horse Industry Board (VHIB) will review and support efforts that address the promotion and economic development of the horse industry in Virginia.

This grant is being offered to support the Virginia horse industry in promoting and growing equine associations, organizations, events, and venues. VHIB will offer 4 grant application cycles over the next fiscal year or until available funding is exhausted. There is only one level of funding available and the maximum award for this grant is $5,000.

Applicants must demonstrate proven ability and experience to carry out elements of the proposed project. Those applicants proposing to rely on the expertise of another individual or organization to undertake any part of the project must clearly define the responsibilities of the party and provide evidence of that party’s ability to achieve that area of responsibility. 

Eligible Items can include:

Traditional Media:

• Placement of Advertisements to include print ads, digital, radio, etc.

• Printed Materials – including brochures, flyers, posters, and other printed materials used to promote your organization or event.

• Website Development – Development of an event page, membership campaign page, or expansion of website for marketing purposes are eligible.  Maintenance fees for website are NOT eligible.

• Contractual Services (web designer, graphic designer, etc.)

• Professional Speaker Fees (marketing firm, website developer, graphic designer, etc.)

• Digital Marketing – Banner or website advertising and other electronic marketing initiatives

• Social media marketing initiatives

• Event Support – Grant funding can be used for awards, incentive funding, etc.  Venue rental will be considered but will be reimbursed only after the event has occurred.

Further Project Clarification:
These grants are not small
business loans for setting up or financing individual businesses.  Such loans are available from the U.S. Small Business Administration.  Monies will not be awarded for:

  • Tuition Reimbursement

  • Salaries

  • Equipment

  • Any Type of Construction Project

  • General Operational Costs

  • Insurance

  • Judges Fees

  • Alcohol

Funding awarded for this cycle must be used between October 1, 2023, and September 30, 2024.


For more details, please refer to the grant application.

Applications are due by 5 pm September 1, 2023. Applications received after that deadline will not be considered.

To apply, complete the online application:

Questions regarding the grant program should be directed to:

Heather Wheeler, Virginia Horse Industry Board Program Manager

Phone (804)786-5842


Please allow 1-2 business days for a response.

Download the Final Report Template or Grant Application Sample via the buttons below:

Grant Application
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